AI Brand Film / Surrogate Lifestyle Communication
The Pause She Chooses
Leezu is India’s most joyful intimate wellness brand, built on the belief that pleasure, rest, and self-connection are essential to overall wellbeing. Founded by sexuality educator and author Leeza Mangaldas, the brand focuses on normalising conversations around intimacy through thoughtful design, education, and joy-led wellness products.
2026
Production Year
AI
Powered
HD
quality
Project Overview
Project Details
Category
AI Brand Film / Surrogate Lifestyle Communication
Year
2026
Status
Concept Project / Spec Film
(AI-generated brand storytelling exploration)
About this Project
Project Overview
The objective was to create a surrogate brand film that communicates Leezu’s philosophy of choice, self-care, and emotional wellbeing—without directly showcasing or demonstrating the product. The film had to be platform-safe, subtle, and emotionally resonant, allowing the brand to tell its story through mood, moments, and mindset rather than messaging.
The result is a quiet, cinematic film that celebrates the power of pausing and choosing oneself.
Scope of Work
Creative concept & narrative development
AI-generated lifestyle visuals (images & video)
Scene-wise visual direction and mood setting
Surrogate-safe brand integration
End-frame brand positioning
Multi-platform adaptability (Instagram, YouTube, Website)
Process & Approach
The project was executed entirely using AI-powered image and video generation tools. The approach focused on realism, emotional subtlety, and controlled visual language. Each scene was designed with precise prompts to ensure consistency in lighting, mood, and character portrayal.
The product was treated as a lifestyle object—never activated, demonstrated, or explained—ensuring compliance with advertising norms while maintaining strong brand recall.
Storytelling
The film follows a woman in her everyday space as she consciously steps away from noise and expectation. Through small, intimate moments—placing her phone aside, journaling, breathing, and resting—the narrative reinforces Leezu’s belief that self-care is not indulgence, but intention.
The story unfolds without urgency, dialogue, or instruction—allowing the viewer to feel rather than be told.
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